Saskatchewan Lifestyles |
Tobacco Index |
Tobacco Industry Essay
Throughout the years the tobacco industry has been a huge
success due to good advertising. Without advertising the tobacco
industry would not have been such a success.
The tobacco industry is a huge corporation that makes billions
of dollars every year, and advertising has played a big role in
their success. They have also killed thousands of people with
direct smoking and made thousands of others sick with second hand
smoke. Due to all the deaths of their users they still manage
to thrive. They do this by using good marketing and advertising.
They advertise to young people in hopes of getting them hooked
to replace the older users.
The Tobacco Industry denies the fact that they are advertising
to the youth, but statistics say otherwise. A study from the University
of Michigan found that smoking among eighth-graders increased
30 percent between 1991 and 1994. About 85 percent of the teens
who buy cigarettes in the United States usually purchase Marlboro,
Newport or Camel cigarettes - the nation's most heavily marketed
brands. That's a far higher percentage than the overall adult
market, where the three brands account for just 35 percent of
all cigarette sales.
Not only is smoking popular, it is highly addictive and unhealthy.
During the 30 years the tobacco industry withheld this information
about the addiction of nicotine, 9 million Americans died, and
that's not all. Of those who smoke, 70 percent expressed an interest
in quitting. Another 28 percent said they had no desire to give
up smoking. Forty-eight percent said they want to quit and have
tried to do so but failed, and 22 percent want to quit but have
not tried. Not to mention nonsmokers who live with smokers have
a 10- to 30-percent greater risk of dying from heart disease than
do other nonsmokers.
According to the results of a study published in the JOURNAL OF
THE NATIONAL CANCER INSTITUTE, tobacco advertising and promotion
play a stronger role than peer or parental smoking in increasing
an adolescent's susceptibility to begin smoking cigarettes. According
to a study of advertising campaigns, consumers reported seeing
more Marlboro Man cigarette ads than ads for any other campaign,
including McDonald's, Pepsi, and AT&T. 829 out of a sample
of 1,005 adults had seen the ads three times or more.
In conclusion, I found that teens and preteens are more likely
to start smoking due to ads, and second hand smoke. I also discovered
that the ads are affecting teens and preteens more than adults.,
and that there are more tobacco ads than most other ads. This
proves that the tobacco industry is targeting the youth in hopes
of replacing the older users. I also found that the addiction
to smoking is very strong, and that a good majority of those who
try to quit don't succeed.
By Joel
Bibliography
All information for this essay was found on this site.
December 20, 2001 from the world wide web: http://kickbutt.org/learn/youth.html