Tobacco companies are trying to target the younger generation in their advertisements rather than older people.
Tobacco companies target the young generation even though they say they don't. They are targeting the younger people because they need a more younger generation smoking because the last generation is dying. The tobacco companies are using cartoons, cowboys, pretty girls, sports, etc. in their ads to target young people. Do you think many old people would be targeted by cartoons? The tobacco companies want young people to smoke because they can buy packs of cigarettes for decades until they get very sick or die.
Tobacco companies, especially the Camel company, targets young people through a cartoon character, Joe Camel. There is a Camel advertising campaign stating, thatthe objective of the advertising is to leverage Camel's product and male user heritage so that the brand becomes a relevant, appealing choice for today's younger adult male smokers.
All kinds of tobacco companies advertise in sports magazines like Sports Illustrated, Teen People and many others that teenagers read everyday.
Tobacco companies do target teenagers in their advertisements. They say they don't to the public but the truth is they do. They use things like cartoon characters. They advertise in all the magazines that younger people generally read everyday.

The Smoking Gun: Tobacco and Teenagers. Retrieved December 12, 2001 from the World Wide Web: http://www.thesmokinggun.com/tobacco/camelad5.html

By: Curtis